EVERY DOXA WATCH IS SWISS MADE
The Swiss Made label embodies a concept of quality and trustworthiness that has been forged over the years. Today, it continues to prove the only true reference and the best assurance of customer satisfaction in the world of watchmaking. Swiss Made goes beyond the intrinsic value of a timepiece, encompassing criteria defined by law as well, including but not limited to the technical quality of watches (accuracy, reliability, water-resistance and shock-resistance), as well as their aesthetic quality (elegance and originality of design).
SUB AND DIVING
An exciting new world of sports and adventure beneath the waves was made possible by the invention of the Aqua-Lung underwater breathing regulator during World War II. Urs Eschle was head of product development at DOXA at this time and pursued a vision to bring precision watchmaking to divers. Urs had the same innovative sparkle that DOXA’s founder Georges Ducommun had shown half a century before when he designed the “8-Day DOXA Caliber” for an automobile industry gaining momentum.